Explorer Motor Yachts

Email Marketing Campaign with dedicated Landing Pages.

Creation of bespoke monthly email newsletter featuring latest sailing and power boats for sale. Linked with the mailer E-rus created digital brochures to encourage recipients to view boats in more details creating a clear display of the boat for sale. Response option included data captcha of listing a boats for sale, requesting further information and booking a viewing. Client recipient data was cleaned and ultimately achieved 40-50% open rates and a click through rate of 10-15%!